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Introduction to ArcGIS StoryMaps
ArcGIS StoryMaps allows you to use a variety of maps, text, and multimedia elements to present interactive narratives. Since ArcGIS has a number of helpful StoryMap tutorials and instructions available, the information here is relatively brief and often links out to those resources.
Creating a good storymap requires good planning. You may find it helpful to sketch out your ideas on paper (in the form of a diagram, an outline, or a rough illustration) prior to working in the actual technology.
When adding media of any kind, you are given the opportunity to add alternative text for the visually impaired. You want to do this unless the image is purely decorative and does not add to the content/narrative. (Read more about alt text, including writing tips.)
To add alt text, hover over the media and then click on "Options" (the gear icon). Depending on the content block type, you will see either a field that says, "Alternative text" or you will see a choice to click on "Display" or "Properties." Click on "Properties" and you will then see an "Alternative text" field.
Alt text example
StoryMaps lets you adjust the look/design within a limited range.
You can keep your story private or publish it for your audience. You have to republish your work for any changes made to be visible to visitors. Before publishing or sharing your story you can preview your story. The publishing and sharing options (among others) can be found in the menu at the top of the page:
The URL (web address) that you get when you "View published story" is your project's front-facing URL and is the link you share out.